KAIZEN TUTOR

Get the tutor in easy 3 steps search, select &schedule.



My role

UX designer leading the app and responsive website design from conception to delivery

Responsibilities

Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.



PROJECT VISION

Kaizen Tutor | UX/UI Case Study

Kaizen Tutor booking app is a platform where you can search, select and schedule classes from tutors regarding your desired subjects. The prime user of this app is the parents who want offline/online tutor for their child who can help and guide their child in studies due to their time constraint also this creates wide opportunity for the people who wants to teach and earn


Project Goal

Design an app that will help the user easily find and schedule subject classes for their child or themselves online or offline so that app will act as bridge between knowledge seeker and knowledge provider.

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Challenge

User who wants to learn something or need help in particular subjects most of the time is unable to find right teacher according to their expectations, time and mode due to limited resources and contacts.


USER RESEARCH



PAIN POINTS


I conducted interviews and created empathy maps to understand the users I’m

designing for and their needs. A primary user group identified through research

was working parents who are searching for subject tutor who can help their child in their studies.

Initial assumption was their will be resistance from parents' to go and find tutor online because of trust issue the feedback received through research made it very clear that users would be open and willing to book tutor online but the app platform available right now market is to complex for older user to understand and use.


Interview questions:

  • Tell us about yourself!

  • How often do you search for tutor online?

  • Have you ever taken a class through an online tutoring platform?

  • What frustrated you the most about the tutor booking process?

  • What were some aspects that made you quit during a tutor browsing?

  • How do you think the tutor booking process can be made easier?


Usability study parameters


Location

Remote


Study type

Unmoderated usability study

Participants

7 Participants

Time

30 to 60 minutes

COMPETITIVE AUDIT

Direct + more than 1000+ subjects available

superprof - Lack of ground marketing and connecting with tutors


Direct + verified tutors

urbanpro - very bad interface too much information

InDirect + Excellent user interface of website

Cuemaths - very high priced



MEET THE USERS

Following the user research, I developed a persona that helps me understand what design solutions to deliver to meet the user's needs and solve their problems.




SKETCHING & WIREFRAMING



Starting off by creating paper wireframe helped quickly create the outlines needed to iterate user flow and make necessary changes needed to adhere to both user and business goals.



SITEMAP



With the app designs completed, I started work on designing the responsive website. I used the Kaizen tutor sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience across devices.





DEFINE



At this stage, it's important to define the project scope and problem in order to help establish constraints and deliverables.





LOW-FIDELITY WIREFRAMES


View Kaizen tutor Low-Fidelity Prototypes


After sketching out wireframes, I focused on elements that helped provide clear/urgent information to those within the area. In addition, allowing those to see events based off their attendance response.

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Moving onto creating the low-fidelity prototype, I created a flow that allows users to explore the app and test out key features to help communicate with one another.

view - Low fi digital prototype





USABILITY STUDY


Unmoderated Study | Remote | 30- 60 minutes

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During the unmoderated study:

  1. Type the subject and class in the search bar.

  2. Select the online /offline option

  3. Allow access to your location for an offline tutor

  4. Filter out the cost per hour according to our budget

  5. Put the date and time for the Free demo class.


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FINDINGS


Booking Confirmation

People where confused after making the payment weather their class is confirmed or not


Communicate with teacher

People wanted chat-based feature so after scheduling the class. .


ID Verification

People had trust issue in giving address to tutor for offline classes without any Id verification.



PROTOTYPE


The high-fidelity prototype had adjustments made based off the usability and the low-fidelity prototype that helped users find alerts and utilize key features.

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View HouseMates High-Fidelity Prototypes

Website Prototype

Mobile app prototype


KEY TAKEAWAY


Upon finishing my last project within the Google UX Design Certification Course, I was able to apply all my knowledge into my last project catering to social good. My time working on this project, HouseMates, has allowed me to grow as a UX Designer and learn the complexity of having a product be available on all digital platforms.


Impact:

With the help of kaizen tutor more than thousand people got part time or full time employment many user said they use tutoring as the secondary income source which can help them get finance for their further studies ”.





What I learned:

I learned that even though the problem I was trying to solve was a big one, diligently going through each step of the design process and aligning with specific user needs helped me come up with solutions that were both feasible and useful.



Navedahmed1997@gmail.com

Bilaspur ,India

©2022 by Naved Ahmed.