Get Entertain
Responsive Web design
My role
UX designer leading the responsive website design from conception to delivery
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
PROJECT VISION
GET ENTERTAIN | UX/UI Case Study
Get entertain is a musical artist booking platform for a local wedding where you can find the best wedding vendors, with prices and reviews at the click of a button. Whether you are looking to hire a musical artist or band to perform at your events,get entertain can help you solve your wedding planning hassle through its unique features.
Project Goal
Design a responsive website “Get entertain” which give easy access to all the available musician in their city to book for their wedding event.
Problem
Busy professionals and lack the time resources necessary to search for the desired musician to perform at their wedding events.
USER RESEARCH
I conducted interviews and created empathy maps to understand the users I’m
designing for and their needs. A primary user group identified through research
was working adults who don’t have time to compare and research and select desired musical band to perform at their wedding.
This user group confirmed initial assumptions about getting entertain most of the adults who want to book the desired musician for their wedding is clueless about where to check and compare the available musician in the city, but research
also revealed that time was not the only factor limiting users from.
Other user problems included obligations, interests, or challenges that make it
difficult to go do market research and comparison by themselves in person.
PAINPOINT
TIME
Platforms for musician booking app are not equipped with assistive technologies.
ACCESSIBILITY
Working adults are too busy to spend time on searching for musical band in the city available.
TRUST
User has trust issue in making advance payment to any vendor
PAINPOINT
User can't find any resources for comparing the price or review of the musicians available it the city.
COMPETITIVE AUDIT
Direct + website has multiple of wedding music and entertainment vendors all across the country
Weddingwire - The Website interface can be more simplified.
Direct + WedMeGood is your personal wedding planning site easy to customize the event.
wedmegood - Lack of assistance if you need help.
Direct + easy way to book popular edm stars for your event internationally
bookingentertainment - website tone was not set perfectly
MEET THE USERS
Following the user research, I developed a persona that helps me understand what design solutions to deliver to meet the user's needs and solve their problems.
IDEATION
I decided doing a Crazy Eights exercise would help develop a large quantity of ideas that focused on features catering to community building.
SKETCHING & WIREFRAMING
Starting off by creating paper wireframe helped quickly create the outlines needed to iterate user flow and make necessary changes needed to adhere to both user and business goals.
SITEMAP
In responsive website. I used the Kaizen tutor sitemap to guide the organizational structure of each screen’s design to ensure a cohesive and consistent experience across devices.
LOW-FIDELITY WIREFRAMES
View Getentertain Low-Fidelity Prototypes
After sketching out wireframes, I focused on elements that helped provide clear/urgent information to those within the area. In addition, allowing those to see events based off their attendance response.
Moving onto creating the low-fidelity prototype, I created a flow that allows users to explore the app and test out key features to help communicate with one another.
USABILITY STUDY
Unmoderated Study | Remote | 30-60 minutes
Interview Question
Tell me about yourself!
Do you trust with booking with a musician you are not familiar with?
How do you get information about the local musician in your city?
How often is do you book musician for events in your family?
During the unmoderated study:
Open the application and submit a request for quota to your desired musicican.
From the homepage, please find your user profile
From the homepage, please navigate to the map helper
On the home go find help and support option.
FINDINGS
NOTIFICATIONS
" I would like to get booking confirmation notification as soon musician confirm the resquest"
Additional comment section
"I think adding customize message for the vendor will help the musician to understand the expectation from our end ."
ACTION BUTTONS
"user wanted reviews and rating of the past customers "
PROTOTYPE
The high-fidelity prototype had adjustments made based off the usability and the low-fidelity prototype that helped users find alerts and utilize key features.
View HouseMates High-Fidelity Prototypes
KEY TAKEAWAY
Upon finishing my last project within the Google UX Design Certification Course, I was able to apply all my knowledge into my last project catering to social good. My time working on this project, Getentertain, has allowed me to grow as a UX Designer and learn the complexity of having a product be available on all digital platforms.
In addition, pushing and contributing for accessibility within communities has emphasized my love for UX Design. By applying a well-structured information architecture that caters to user's needs, gaining and analyzing data from user research, and coming to a feasible design solution I was able to create a product that helps bridge that gaps within less-informed users.
Navedahmed1997@gmail.com
Bilaspur ,India
©2022 by Naved Ahmed.